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IMMEDIATE RELEASE                            For More Information Contact:
August 18, 2003                         LeResh Unlimited (503) 750-2488
 
PDX Salon 1st in N.W. to offer revolutionary straight ³Yuko hair²
 

Portland, OR ‹ The latest marvel in modern hair science ‹ permanent hair
straightening ‹ has finally arrived in the Northwest, after taking Tokyo,
London, Paris, and Hollywood by storm.

Thermal reconditioning via the Yuko System, a new Japanese technology
patented in the U.S., is now officially available in Oregon at the Lisa
Bradford Salon, in the Pearl District (503-295-2195).

Getting ³Yuko-ed² takes at least four hours in the salon chair, but the
startling process which leaves even the curliest hair stick-straight and
silky smooth lasts four to six months, said LeResh, one of two Lisa Bradford
stylists trained by Yuko personnel in the remarkable process.

People who previously suffered through the tedious process of 30 minutes
every morning coaxing their locks into line with round brushes, blow dryers,
and flat irons now simply shampoo, relax, and let Yuko do the rest.

All this overnight glamour isn¹t free, of course, the process of having
permanently straight hair costs $400 or more, depending on the original
condition of the customer¹s hair, said LeResh. But she adds that her salon
is swamped with Yuko converts, because the process has ³transformed their
lives.²

³People who have wanted truly straight, healthy hair all their lives, are
finding the process well worth it,² said LeResh , trained in the process by
Yuko¹s official U.S.-base salon personnel from Beverly Hills. ³I¹ve got
customers who call weeks after their hair has been straightened, just to
thank me again,² LeResh marvels.

The Yuko process ‹ invented by Kyoto-based beautician Yuko Yamashita ‹ uses
a mild version of a hair ³relaxer² to soften and break down the protein
bonds which make hair curly. Each quarter-inch section of the relaxed hair
is then ³locked² in a straight position using a hot flat iron. Collagen- and
keratin-rich treatments applied during the process actually leave the hair
looking and feeling more smooth and healthy than before.

³People say their hair never looked as shiny, or felt as sleek,² said
LeResh. ³Everyone is predicting Yuko-ing will become a standard service in
the U.S. in the next couple of years. But for now, we (Lisa Bradford) are
proud to be the first in the Northwest who have it.²

For more information, contact LeResh at LeResh Unlimited,
503-750-2488.